"Everything that needs to be said has already been said. But, since no one was listening, everything must be said again."
--Andre Gide
I think that's why we get lots of newsletters from our mobile service providers! But do the customers enjoy these at all? Basically, customers are reluctant to buy when there is ambiguity in the cause-and-effect relationship between the utilization of a service and the realization of benefits. Hence, customers will not cheer my offer, despite tons of newsletters. The good companies fight for making the difference. Positive difference comes from the utility and the warranty of the service. Negative difference comes from losses suffered by the customer from utilizing the service due to poor quality and hidden costs. Literally, these things matters significantly for taking the consuming decision. So, it's not a good choice for just only sending big bulk of emails and notifications on our social sites. If you are doing this you are truly hampering the human being! Rick Hanson said, a typical neuron fires 5-50 times a second. In the time it takes us to read the lines in this article, literally quadrillions of signals will travel inside our head. As we see the modern marketing should think how to take care of our brains! Our brain is so busy that, even though it's only 2 percent of the body’s weight, it uses 20-25 percent of its oxygen and glucose. (Lammert 2008) Look, it really works hard! Now, the big question is how to make my audience intensely interested in my advertisement? Here is the answer, ...Read More>>
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